If you have arrived here from a search or a recommendation, this page is designed to save you time. It sets out what the practice covers, points you to the right reading for your situation, and clarifies who our work is actually for. Nothing here requires prior knowledge of consulting language.
What we cover
Our work falls into five areas. Strategy is the broadest: helping a destination decide what it wants tourism to do and how it will know whether it is working. Heritage tourism concerns managing historic and cultural assets under visitor pressure without losing what makes them matter. Crisis recovery covers the hard period after a shock, when a destination needs to rebuild demand and trust in a sequenced way.
Investment promotion is Daniel's focus: structuring projects and materials so that funders and private investors can assess them on their merits. Policy work supports public bodies writing or revising tourism frameworks, where the difference between a good regulation and a bad one is often the quality of the evidence behind it. The five areas overlap in practice, and many engagements touch two or three of them at once.
Which article to read first
We have published eight articles, and different situations call for different ones. If you are deciding whether to commission a strategy at all, begin with the piece on when a destination does and does not need a formal strategy. If you are under pressure from over-tourism or a heritage site at risk, read the article on visitor management and carrying capacity first.
If your destination is recovering from a crisis, start with the recovery sequencing article. If you are preparing to approach investors, read the piece on what investment materials get ignored. If you sit in a public body revising policy, begin with the article on evidence for tourism regulation. The remaining pieces on community involvement, measurement and evaluation, and working with operators can be read in any order once the first one has given you the frame.
Who the work is for
Our clients are tourism boards, municipalities, operators and community cooperatives. Tourism boards come to us when strategy needs refreshing or evaluation needs to mean something. Municipalities engage us when tourism decisions sit across several departments and no single voice is holding the line. Operators, particularly those with a stake in a place rather than a single asset, use us for clear-eyed advice on positioning and pressure.
Community cooperatives, including those formed to manage a shared visitor offer, often need help turning local knowledge into a structure outsiders can engage with. If you recognise your situation here, the About page explains how we work, and the Contact page tells you how to reach us.